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BLK DNM / SS23 / CAMPAIGN

BLK DNM stands at the intersection of rebellion and refinement — a Swedish-American label rooted in the raw honesty of denim and the precision of tailoring. Inspired by the bold spirit of the 1960s and ’70s, from rock icons to effortless style rebels, the brand embraces a minimalist yet sensual aesthetic that feels both timeless and distinctly modern. Black serves as a uniform, leather as armor, and craftsmanship as quiet luxury. Each piece is conceived as an heirloom of contemporary design — built to endure, to evolve, and to be worn with conviction. In a world driven by fleeting trends, BLK DNM embodies permanence, purpose, and understated strength.

What we did

Creative Director / Menswear / Womenswear

Complete rebrand and collection direction — from new logo, packaging to full collection design, production, and campaign creation. Every element, from idea to final image, crafted under one vision.

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