“Defining Brands Through Design, Craft, and Emotion”

 Studio Heuvelink is the creative practice of Stockholm-based Dutch designer Jessy Heuvelink.

With more than two decades of international experience across contemporary fashion, the studio operates at the intersection of creative direction, fashion design, brand identity, and visual storytelling — shaping cohesive brand worlds through product, image, and emotion.

Rooted in a refined Scandinavian sensibility, the work balances tailoring, sensuality, functionality, and cultural relevance. From collection development and campaign direction to styling and showroom environments, each project is guided by a clear and emotionally resonant visual language.

The studio’s approach is defined by restraint, precision, and authenticity — creating timeless expressions that feel both contemporary and deeply human.

Alongside its fashion-focused practice, Studio Heuvelink occasionally extends into spatial concepts and private environments, translating visual identity into physical space through selected retail and residential projects.

“Defining Brands Through Design, Craft, and Emotion”

Selected Biography

Creative Director — UNTD-RTL / Men / Women / 2026 – Present

Creative Director — BROTHERS / Men / 2024 – 2026

Creative Director — BLK DNM / Men / Women / 2023 – 2025

Creative Director — WHYRED / Men / Women / 2020 – 2021

Senior Designer — Oscar Jacobson / OJ Man / 2016 – 2024

Head of Design — Greater Than A / Men / Women / 2017 – 2019

Creative Director — RockandBlue / Men / Women / 2016 – 2018

Creative Director — SAKI / Men / Women / 2016 – 2018

Creative Director — J.Lindeberg / Men / Women / 2012 – 2015

Design Manager — J.Lindeberg / Fashion & Golf / 2008 – 2011

Designer — J.Lindeberg / Future Sports & Golf / Men / Women / 2005 – 2007

Designer — Adidas / Sport Performance / Men / Women / 2003 – 2005

Assistant — Christian Lacroix / Couture Atelier / 2002

Master Degree in Fashion Design — Fashion Institute Arnhem / 2001 – 2002

Graduated Summa Cum Laude — Hoge School voor de Kunsten Utrecht / 1996 – 2000