1797 – Timeless Elegance, Rooted in History
Designed in Stockholm with roots in Oslo, 1797 is a clothing brand that embodies exclusivity, refined craftsmanship, and timeless elegance. Every garment is the result of meticulous attention to detail, produced in renowned and quality-focused factories to uphold an impeccable standard.
The 1797 logo is more than a symbol — it’s a tribute to the brand’s origins. It features a stylized rendering of the original building that once stood on the historic site now occupied by the Steen & Strøm department store in Oslo — a structure lost to fire but immortalized in our identity.
The 1797 collection includes an exclusive range of coats, suits, shirts, knitwear, and trousers. Each piece is crafted from the finest materials and selected not only for their superior quality but for their ability to endure both time and trend. Designed to offer effortless sophistication and lasting durability, every garment reflects our dedication to excellence and enduring style.
What we did
Creative Director / Menswear
We developed a new brand from the ground up — from naming, concept, and market positioning to logo design, packaging, full collection design, production, and campaign creation. Every element, from the initial idea to the final image, was crafted under one cohesive vision.